The 1950s saw the Pavilion primarily remain as a cinema. Times were hard as television grew in popularity, and Entertainment Tax proved to be an overwhelming burden for cinema proprietors.
The Pavilion embraced membership of the Roy Rogers’ Riders’ Club from 1953 and persuaded a generation of children to attend Saturday morning cinema on a regular basis. However, economic realities forced the Pavilion to shut its doors occasionally.
One popular addition was the annual SCAMPS pantomime, which played to packed houses and revived live entertainment for a limited post-Christmas period.